Custom website vs template website
A template is appropriate when budget and speed matter more than differentiation. A custom website is stronger when positioning, conversion flow, content structure, or brand expression needs to be distinctive.
| Decision factor | Option A | Option B |
|---|---|---|
| Speed | Fastest setup | Fast with a focused sprint |
| Differentiation | Limited by the theme system | Designed around the brand and offer |
| Flexibility | Best within predefined patterns | Built for required journeys and integrations |
| Cost | Lower starting cost | Higher investment and ownership |
Choose the option that fits the real constraint—not the trendiest label. Evaluate ownership, timeline, complexity, evidence needs and who remains accountable after launch.
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